Campaigns: Israel and Palestine

Devised, implemented, and delivered a high-impact campaign based on Amnesty International’s report “Destination Occupation”, targeting online platforms TripAdvisor, Booking.com, Expedia, and Airbnb operating in Israeli settlements in the West Bank. The campaign aimed to halt corporate operations in occupied areas while mobilising global support for human rights.

The campaign achieved over 343,000 signatures for a petition to TripAdvisor featured on amnesty.org. Booking.com acknowledged the report and initiated an internal review. This led to a reconsideration of operations in occupied areas and updates to location descriptions, changing ‘Israel’ to ‘Israeli settlement, Palestinian Territory. Over 1,000 activists posed questions on TripAdvisor’s platform, prompting improvements in how the company handled supporter inquiries and the removal of functionality for Israeli settlements in the Occupied Palestinian Territory. The campaign strengthened corporate accountability while raising global awareness of human rights abuses in the West Bank.

Consultancy-ready capabilities demonstrated: campaign strategy, digital advocacy, global mobilisation, corporate engagement, coalition building, strategic communications.

Key responsibilities included:

• Strategic Campaigns and Mobilisation: Devised, implemented, and delivered a global campaigning and advocacy strategy, leading communications, coordinating with Amnesty sections, securing campaign buy-in, and overseeing national implementation.
• Strategic Communications: Crafted communications strategies and developed materials for Amnesty members, governments, inter-governmental organisations, corporations, and the public.
• Project Management: Coordinated project teams, partners, and Amnesty offices to ensure tasks were completed on time, within scope, and on budget.
• Network and Coalition: Managed relationships with key civil society partners and contacts across the UK, Israel, and the Occupied Palestinian Territory to strengthen networks and foster coalitions.
• Campaign and Policy Advice: Provided campaign and policy advice on business and human rights issues to national offices, activists, and external partners.
• Advocacy and Representation: Represented Amnesty International before companies, government officials, media, and civil society organisations, ensuring its position and concerns were effectively communicated.
• Monitoring and Evaluation: Tracked campaign progress, supporter mobilisation, media coverage, and legal developments, providing reports and briefings to leadership.

Campaigns: Kiobel vs. Shell

Devised, implemented, and delivered a landmark campaign on the Kiobel vs. Shell case, holding Shell accountable for its role in the executions of the Ogoni Nine in Nigeria. The campaign positioned Amnesty International at the forefront of international advocacy on corporate responsibility, human rights, and justice for victims.

The campaign mobilised over 20,000 Amnesty members to send postcards in solidarity with the main plaintiff, Esther Kiobel, while directly supporting plaintiffs through attendance at three hearings and raising €85,000 to fund legal activities, research, and travel. Field research in Rivers State, Nigeria, included interviews with local communities, civil society actors, UN members, and plaintiffs, generating insights that shaped campaign strategy and advocacy messaging. Relationships with civil society partners across the UK, The Netherlands, Belgium, Nigeria, Italy, and the USA were strengthened to ensure coordinated global advocacy.

Consultancy-ready capabilities demonstrated: campaign strategy, global mobilisation, strategic communications, stakeholder engagement, project management, field research, advocacy, fundraising.

Key responsibilities included:

• Project Management: Managed project teams, timelines, and deliverables across multiple countries and Amnesty offices, ensuring effective planning and execution.
• Strategic Communications and Mobilisation: Developed and executed a comprehensive communications strategy, coordinating the work of Amnesty sections, mobilising members, and raising global interest through targeted communications and campaign materials.
• Trial Monitoring and Representation: Represented Amnesty on the ground during hearings, observing proceedings and supporting plaintiffs in court.
• Field Research: Planned and conducted research missions, interviews, and observation of hearings to support legal teams and inform advocacy strategy.
• Stakeholder and Partner Management: Managed relationships with plaintiffs, civil society partners, and legal team to coordinate messaging and advocacy.
• Monitoring and Evaluation: Tracked campaign progress, supporter mobilisation, media coverage, and legal developments, providing reports and briefings to leadership.